makeup

Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists

Once a professional secret, Bobbi Brown's Vitamin Enriched Face Base is now a global bestseller, essential in every makeup artist's kit, known for its hydrating, priming, and nourishing effects.

By IN COLLABORATION WITH BOBBI BROWN
28/06/2024

Innovative solutions for thinning eyebrows? New products to transform your look

From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.

27/06/2024

Colorful vest and sculpting corset: 7 items we loved this sale season

With sales around the corner, it's a festival for shopaholics! Discover colorful beaded earrings at a steal, a versatile reversible bikini, and a stylish vest for the office air conditioning.

By TANYA GARCIA/WALLA
27/06/2024

New on the shelf: Solar-powered sandals and organic pasta

Solar-powered sandals, lip oils, a new skincare line, innovative sunblock, organic pasta, Vardinon and Naaman's new collection, reusable kitchenware brand, and spice mixes for meatballs.

By MEITAL SHARABI
24/06/2024

Soft as a cloud, fresh as first rain: Introducing hyper real skincare collection

New scientifically-backed skincare products, endorsed by makeup artists, designed to achieve a flawless look with optimal preparation and nourishment of facial skin before makeup.

By KARIN ARAD/WALLA!
24/06/2024

The only makeup that truly lasts in this heat

From sensitive-skin deodorants to resilient makeup, discover products that withstand the scorching heat while offering pampering delights.

By KARIN ARAD/WALLA!
24/06/2024

New product launches amid challenging times: What to look forward to

In a period of constant bad news, a break with new and exciting product launches can uplift spirits. Here’s what’s coming soon to stores.

By KARIN ARAD/WALLA!
24/06/2024
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