The term hasbara is not a word that can properly be translated to English. However, its approximate meaning would be "explaining."
In its context of use, hasbara essentially refers to Israeli public diplomacy, explaining Israel and Israel's actions in a way that puts the Jewish state in a positive light.
Hasbara is an important part of Israel's efforts to combat widespread delegitimization efforts against it, such as the BDS movement and the public diplomacy efforts of entities hostile to the Jewish state.
The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.
Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive.
The draft to come to defend Israel through public diplomacy is no less important than the other one in the news.
Israel is currently doing a much better job in putting out information than during any previous war, said Eylon Levy. Even so, he conceded, “It’s a war of David and Goliath. It’s not an easy war.”
The directorship vacancy contrasts starkly with the urgent need for adept advocacy underscored by Netanyahu's comments and the backdrop of ongoing regional conflicts.
The IDF is losing the worldwide PR war. IDF Spokesperson Daniel Hagari, this is how you can succeed.
Having said that, hasbara faces a dual challenge: a shortage of means and lack of explicable policy. Israel’s policy is not always clear and not everything can be explained.
Israeli advocates, Noa Tishby and Yoseph Haddad highlight the anti-Israeli symbolism of Artists4Ceasefire's red pin worn during Sunday's Oscars event.
Let’s be clear: you are not going to change the hatred of the Squad, but there are many Democrats, moderates, and independents whose ears are open if only provided with facts in context.
Life in Israel is a constant bombardment. On any given day or moment, something could be sailing toward Israel.
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