The juice bar franchise industry has been growing exponentially over the past decade and the global pandemic of COVID-19 has acerated the growth. Ross Franklin is the Founder & CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United States. He founded Pure Green in 2014 in New York City and he developed Pure Green into an omni-channel company with a wholesale division that has thousands of accounts throughout the United States including over 50 professional sports teams and even SpaceX as clients. Pure Green’s franchise division will have 50 locations open by the end of 2021.
Franklin is the best-selling author of the book The Founder Success Formula where he provides actionable strategies to help other entrepreneurs grow their companies. With his company Pure Green Franchise, Franklin is recruiting the best and the brightest entrepreneurs who are passionate about Pure Green’s mission to become franchisees and open their own Pure Green locations. According to Franklin, he has a waitlist with over 2,000 potential franchisees who want to join Pure Green’s mission and become franchisees.
Franklin attributes his success and the rapid expansion of Pure Green directly to his mission of building healthier communities around the globe. He believes that a company’s clearly defined mission and values are the foundation for company culture.
Franklin believes the key to get Pure Green to 1,000 franchise units open is training and development. This is the reason he created Pure Green University, a training program devoted to training franchisees and their teams in everything Pure Green. Pure Green University takes place in Pure Green’s headquarters located in Sunrise Florida in a 5,000 square foot facility with a dedicated Pure Green store used just for training. Franklin also has an online version of Pure Green University available on an app that franchisees and Pure Green employees can view from their mobile phone.
Franklin is looking for franchisees that are aligned with the mission Pure Green Franchise in building healthier communities around the globe. Pure Green has been recruiting multi-unit franchisees that have experience operating other franchises and also franchisees that have passion for the mission to open up locations across the United States.
Pure Green’s core products are handcrafted and made-to-order superfood smoothies, acai and Pitaya bowls, cold pressed juice and cold pressed juices. Pure Green sources the highest quality superfoods as well as organic and local products to create products have a unique taste and incredible flavor profile. Aside from best tasting nutrient rich products, what makes Pure Green different as a franchise is the small footprint of the locations. The target square footage for a Pure Green Franchise location is 500 square feet to 1,000 square feet compared to 2,000 to 3,000 square feet of competitors. Pure Green Franchise can take on locations with a smaller footprint as Pure Green’s wholesale division sells franchisees the cold pressed juice and shots pre-bottled, so franchisees don’t have to deal with the hassles of juice manufacturing. This allows Pure Green franchisees to focus on the core product categories which are the superfood smoothies and acai bowls. Pure Green looks for locations at busy centers that are anchored by high-end supermarkets and fitness centers.
Franklin is constantly innovating new products for Pure Green. Recently, Franklin partnered up with the celebrity, Foodgod, to create the Blue Banana Superfood Smoothie which is available at all Pure Green locations around the country and has been a standout hit. The Blue Banana smoothies include blue spirulina, acai, banana, grass-fed whey protein, cashew butter, coconut butter and almond milk. Pure Green has a Foodgod branded cold pressed juice and cold pressed shot in the works which will be released soon.