'PR campaign for next IDF chief'
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(photo credit: IDF Spokesperson)
Channel 2: Document shows plan to alter public image of army officers.
Strategic communication expert Eyal Arad denied a report on Channel 2 that his office had prepared a planned campaign to help Maj. Gen. Yoav Galant receive the appointment to become next IDF chief-of-staff on Friday night."The document is a forgery," Arad claimed according to Yair Lapid on Channel 2.The document in question contains a proposal for a public relations campaign to have Maj. Gen. Yoav Galant appointed as the next IDF Chief-of-Staff, Channel 2 reported Friday evening.The document, containing the logo of the company Arad Communications operated by Eyal Arad and Lior Horev, discussed the need to create a positive image around Galant and creating negative images for current chief-of-staff Gabi Ashkenazi and another potential Ashkenazi replacement, Maj. Gen. Benny Gantz. Alternatively, the document presented a possibility of promoting Gantz through the media as a replacement for Shin Bet (Israel Security Agency) head Yuval Diskin "and, thus, would be unable to compete for the chief-of-staff position," Channel 2 reported.With respect to Ashkenazi, the author of the public relations campaign advised "developing a profile of a disgruntled [public official]," like former Likud minister David Levy.