JNF-USA’s ‘Trees are Trending’ Tu BiShvat Campaign
The JNF-USA team do the ‘yoga tree’ pose to promote Tu BiShvat
(photo credit: JNF USA)
JNF-USA supporters are being encouraged to participate in the organization’s inaugural Yoga Tree Pose Challenge.
In observance of Tu BiShvat, the Jewish New Year for Trees which will be marked on Monday, February 10, Jewish National Fund-USA (JNF-USA) is increasing awareness about the holiday, while highlighting its afforestation efforts in Israel. JNF-USA has created a #TreesAreTrending social media campaign, in addition to running a and educating thousands of students and teachers about Tu BiShvat – the original ‘Earth Day.’
JNF-USA supporters are being encouraged to participate in the organization’s inaugural Yoga Tree Pose Challenge. As part of the challenge, participants will be asked to take a picture of themselves holding the ‘Tree Pose’ yoga position and posting it on Instagram or Facebook with the hashtags #TreesAreTrending and #PoweredByJNF.
JNF-USA is also running a Catch the Tu BiShvat Spirit . Purchasers of trees between January 31 and February 10 will be entered into a drawing for a chance to win two round trip tickets to Israel.
JNF-USA’s Israel Advocacy and Education Department will celebrate Tu BiShvat through various activities and fundraising efforts across JNF-USA’s Israel Continuum. Schools that plant 100 trees or more ($1,800+) will receive special recognition at American Independence Park in Jerusalem. Schools will also earn prizes based on the volume of trees sold. JNF-USA’s education department is also running a contest where students can win prizes based on individual tree sales.
On college campuses, 25 JNF-USA Campus Fellows will be hosting Tu BiShvat events and have partnered with Alpha Epsilon Pi (AEPi) on a program called ‘Tu BishBox.’ As part of the program, JNF-USA sent Tu BiShvat-themed boxes to more than 150 AEPi chapters across the country with materials to encourage local chapters to reduce their environmental footprint.