WATCH: Video woos students to make aliya with 'a free degree on Uncle Shmuel's tab'

 
Ad campaign urges aliya

The campaign was put together by the government’s official advertising arm.

The Israeli government has launched a new ad campaign urging  Jewish college-age youth from North America to make aliya.
The comical campaign was put together by the government’s official advertising arm.  The video appeals to young students, promising "a free degree on Uncle Shmuel's tab."