Cannes Lions Festival 2012: Digital and Cross-Platform Ad Campaigns from Israel
If Don Draper were alive, the fictional hero of "Mad Men" would be in Cannes this week for the annual Cannes Lions Festival. This is the world''s largest party (ahem…"festival") for the advertising industry. So what if the European Union teeters on the verge of collapse? "Faisons la fete" everybody…Let''s Party!! Explosive growth in emerging markets and digital, not to mention the surprisingly robust US advertising market (+3.1% last year with 2.2% growth forecast for 2012- Magna Global) means that creative talent is scarce. Slowly, Creative Directors at Israeli agencies have begun to win global prizes, including 4 Golden Lions this week for the cross-media "Blood" campaign (see below). Now the major conglomerates, WPP, Publicis, Omnicom and IPG, are looking to Israel for creative hires. This week Pulicis Groupe acquired Israeli advertising and communications firm BBR, with a visit by Publicis Chairman, Maurice Levy. Care for hummus and shakshuka, Mr. Draper? Below are some great recent digital and cross-platform ad campaigns from Israel, courtesy of Meirav Oz.
McCann Erickson, "The Anti-Drugs Timeline" (the first Facebook Timeline ad)
Y&R Israel, "Lost Soldiers"
Y&R Israel, The SDIA Project
EMDA, Israel Alzheimer Organization
Publicis Ideologic: Coca Cola Village
Saatchi & Saatchi
Women To Go