Sutra, who was born in Israel and recently returned after spending the majority of her life in New York, is a yoga fanatic and teacher. She connects with her followers by uploading photographs of her flexible poses as well as offering online classes through the fitness application "codyapp."The two are a small part of what Israeli agency LDRS focuses on. LDRS uses social media to create campaigns for big brands.After 200 campaigns in Israel, including for Reebok and Samsung, LDRS was ready to make international campaigns featuring Israeli Instagram stars and bloggers trend internationally.LDRS was set to head to the digital conference DMEXCO in Germany to present their ideas and the Israeli stars.The profiles of Talia and Neta, as well as many other Israeli Instagram stars, will be presented to the conference's 90,000 participants.
Each blogger was set to be split into different categories according to their interests, such as fashion, food and sports, allowing advertisers to easily recruit the Israelis to their team.It is not the first time Israelis have become international sensations on Instagram. An account started by four IDC students called "Hot Dudes Eating Hummus" gained a global following after featuring attractive men in Israel smiling alongside hummus.